For organizations especially non-profits, charities or causes to succeed, fundraising plays a vital role to ensure that enough resources are available for every project or program outlined by the organization. Whether grants or equity, our experts are always ready to guide and support organizations, especially startups to achieve their goals. The fundraising ecosystem is a very robust one and it needs a very strategic approach as a solid ground to attract donors and financiers for long-term success and impact.
Our strength lies in identifying and engaging the right potential donors and building a cordial relationship that enables us to tell the appealing stories of our clients. We understand the nonprofit sector, donor requirements and behavior, and the current trends and strategies in fundraising so we are able to develop a compelling case for support. Donors are recognized and become part of the projects and acknowledge that there is value for every money provided.
In order to assist our clients to achieve their fundraising targets and build a more resilient and sustainable fundraising program based on data and analytics, we have the following processes and approach in our fundraising service provision:
1. Client Onboarding: When potential clients want to subscribe to our fundraising services, they go through an online application process and provide relevant information about their organization. We will do our preliminary due diligence checks and then engage the contacts provided so that we can go through a formal contracting process where terms and conditions are discussed. Once the parties reach a fruitful conclusion, we seal the deal and move on to the next step. At this point, we become fully aware of the client`s mission, goals, and fundraising efforts. Moreover, we organize coaching and training sessions for the staff and volunteers of our clients. The sessions are to introduce them to effective fundraising techniques and best practices.
2. Needs Assessment: Identifying the client’s specific funding needs and priorities. This stage, we identify the client’s specific needs and priorities. This will determine how to approach the fundraising activities. Sometimes, we realize that clients need less or more than they anticipate. We use appropriate budgeting tools to determine exactly what the client needs. This will reduce the stress in fundraising activities and also donor fatigue.
3. Research, Analysis and Strategic Planning: Donors have interest in specific causes and charities. They have their own criteria they use to assess ad awards funding. In order to attract the right donor, we conduct research on potential donors. We also research current fundraising trends, and the competitive landscape. Based on our research and analysis, we design customized plans including goals, timelines and tactics for the fundraising.
4. Donor Identification and Research: At this stage, we research and identify potential donors who may be individuals, foundations and corporations who have interest in the project to be undertaken.
5. Cultivation and Stewardship and Campaign Development: We build relationships with donors through personalized communication and recognition. This enables us to design and implement personalized campaigns that resonate with the donors.
6. Grant Writing and Research: We research and write grant proposals to secure funding from foundations and government agencies by assessing donor criteria and monitoring deadlines and application processes. We write these proposals to suit what donors are looking for and prepare presentations in case they are needed to defend our proposals.
7. Solicitation through Digital Channels and Events: Support is sought from donors through various channels, such as mail, email, phone, and in-person meetings. Online platforms, social media, and email marketing are powerful tools that make us reach a wider audience and drive online donations. For this reason, create active platforms for our clients and leverage them as special purpose vehicles to drive our fundraising efforts from targeted donors. Events such as galas, charity runs and auctions are also good ways of raising funds.
8. Data Analysis and Reporting: We track and analyze fundraising data to measure our progress. The data can inform us on our future strategies.
9. Ongoing Support and Evaluation: We continue to support the project and evaluate to ensure the fundraising grows and succeeds. All bottlenecks will be noted and corrected in subsequent attempts.
10. Donor Appreciation and Stewardship: We will appreciate the donations and contributions made by our donors. Through this, we will be able to maintain the relationship with them to encourage repeat giving.